treated, bleached or highlighted hair.YOUR IDEAL HAIR: Smooth healthy hair that shines.Enriched with Pantene Pro-V formula, this collection is designed to help improve, protect and revive colour treated hair, leaving it with a long lasting, radiant shine.Penetrates into the hair's core, nourish your hair.PANTENE PRO-V FORMULA INNOVATION: With Pantene system use, Pro-V Formula with micro-polishers smoothens and refinishes the hair's outer layer. So you have stronger, shinier hair inside out.with regular Pantene system use vs. Non-conditioning shampoo No Added Dye and Parabens.